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Targeted Advertising: A Simple Guide to Reaching Your Customers

Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted, consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” What is Targeted Advertising? Targeted advertising uses […]
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The Top 5 B2C Marketing Trends of 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer […]
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How to Search an Entire Website in Google in 3 Steps

How to Google Search Within a Website using Site Search 1. Go to Google.com. 2. In the search box, enter site:www.website.com with your search term. Make sure you consider the domain and subdomain when performing a site search. For instance, if I search the term “SEO” on www.hubspot.com and www.blog.hubspot.com/marketing, I’ll get two different sets of results. The first […]
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